The Umoja Holidays Festival is an annual celebration of unity, culture, and joy through light. Inspired by the spirit of togetherness from Christmas, Kwanzaa, and the New Year, the festival brings people of all backgrounds together to enjoy a dazzling light show, local artists, music, food, and family fun.
This project is proudly organized by Marimba Creative, a communication and creative agency based in the USA and Tanzania. We specialize in culture-driven experiences that inspire, connect, and empower impactful brands through thoughtful design and strategic communication.
To become East Africa’s leading end-of-year celebration that unites communities through light, culture, and shared joy.
To create an inclusive holiday experience that celebrates African heritage, promotes creativity, and supports local artists, vendors, and families through a vibrant festival of lights and culture.
Marvel at stunning holiday light displays inspired by Christmas, Kwanzaa, and African traditions—designed by local artists.
Enjoy live music, theater, cultural dance, and choir performances throughout the festival.
Savor local favorites like nyama choma, plus shop for holiday gifts and handmade crafts at the Artisan Market.
Exciting games, rides, and activities for kids and families in a festive and safe environment.
Inspired by the principle of Umoja, it brings people of all backgrounds together.
Inspired by the principle of Umoja, it brings people of all backgrounds together.
Highlights African traditions alongside global holidays.
Offers a safe, exciting space for children and families.
Celebrate the first day of Kwanzaa—Umoja (Unity)—with a dedicated cultural showcase at the festival.
Join us for a powerful and joyful celebration of Kwanzaa, a full day cultural festival that honors African heritage, unity, and community.
The Umoja Holidays Festival will host a special event on December 26, the first day of Kwanzaa, which centers around the principle of Umoja (Unity).